Magento is an open source web platform designed to easily power e-commerce web sites of all sizes, by providing users with the freedom to make unique customizations tailored specifically for their website's needs. Installation is easy and fast too. With just a click, you are on your way to mapping out the site, adding products and categories and customizing your own design. Much of this customization can be done in Magento's easy to use admin interface, which relies on a group of core developers to expand and improve its basic functionality, while tapping into a larger network of developers to provide an array of plugins and add-on capabilities. Magento also offers effective reporting features, processes complex discounting and voucher transactions and can be integrated into other systems, including accounting and stock control programs.A Powerful Content Management System
Magento's powerful content management system incorporates a range of essential tools necessary for the success of any ecommerce site including: marketing promotions with easy to manage flexible pricing rules; easy to run reports and analytics with summary provided in the admin dashboard:
Magento's software comes in several versions, including: Magento Community Edition (open source), Magento Go (cloud), and Magento Enterprise Edition.
Magento Community Edition is free to download and provides a core code that developers can easily modify or extend by installing add-ons available in the Magento Connect marketplace. This version of the software is appropriate for businesses with access to Magento experts or developers, because it does not offer any kind of technical support. The newest version of CE is 220.127.116.11 and includes updates to tax calculations, functionality, security and more. Instructions for upgrading to the latest version are easy to follow and can be done in minutes.
Magento Go is a cloud-based version of Magento community hosted on the web, which means no software installation is required and no servers are needed. This version offers a little less flexibility in terms of customization, but is a great starting point for small businesses that want to get online quickly.
Magento Enterprise Edition is a licensed version of the software and comes with a comprehensive support package. Subscribers to this edition will benefit not only from the technical support offered, but also exclusive special features, product improvements and security updates.
As Magento continues to increase its popularity among ecommerce businesses, the applications developed to expand its functionality continue to multiply. With them are applications like Magento Magnate Pro, which allows you to operate your website from your mobile phone. Magento Mobile HTML5 Theme is just one of many plugins found in the Magento Connect marketplace that can help you effortlessly create a storefront for mobile devices, while supporting both Android and iOs tablets and smartphones.
It's important to remember that when choosing a software to power your site it's not just about the technology or what the software offers, but what it is you need. Magento is very powerful software and for some it may be too extensive and complicated for their needs, which may ultimately result unnecessary hurdles in operating the site.
The Importance of a Professional ecommerce Site
Today, the importance of having an e-store is something that can't be ignored. Online shopping is booming because people love the convenience and ease of purchasing items off the internet and having them delivered right to their front door, without ever leaving the comfort of their own homes.
If your store doesn't have an online presence, then you are losing out on a major portion of your focus market. With this being said, it isn't good enough to just throw together a store, to have an online presence. You have to create an effective store that draws people in, encourages them to make a purchase and then finish the process with ease.
Magento offers several benefits, including the extensive collection of useful and easy to implement features. Some of the most popular features include: marketing and promotional tools, customer service, catalog browsing, international support, shipping, search engine optimisation, checkout, customer accounts, site management and order management. Magento literally offers everything you need to build and operate a successful ecommerce store.
With all of these available features, it isn't hard to understand why so many companies are turning to Magento as a "one stop shop" for their e-commerce retail store.
Magento Merging with eBay
One of the most current and notable companies to take advantage of Magento's numerous qualities for creating professional ecommerce stores, is eBay. After acquiring Magento in 2011, eBay has officially announced that it has merged Magento and eBay Enterprise into a single business unit. This will create numerous new opportunities for Magento merchants, partners and developers.
"This is a game-changer for us," said Christopher Saridakis, President of eBay Enterprise. "We're going on the offensive, taking the reins of innovation and further positioning eBay Enterprise as an industry leader."
"By combining the extensive capabilities of our leading organizations, we are bringing the ecommerce technology, multichannel operations and marketing services capabilities of eBay Inc. together under one umbrella," Magento said in a blog post. "Moving forward, retail and brand partners of all sizes will find an unmatched portfolio of offerings that seamlessly deliver integrated commerce solutions to drive their revenue and growth. For Magento, it's business as usual."
Magento CEO Roy Rubin said, "We can offer the full set of services to launch a website, all from a single partner that is proven to be able to deliver. He also noted that some of the world's largest retailers includeing, The Estee Lauder Cos. Inc., which had web sales of $512 million in 2012, according to Internet Retailer estimates, utilize Magento.
It is noted that 24 retailers in the Top 500 Guide and 6 in the Second 500 Guide report that their e-commerce platform vendor is eBay Enterprise. Magento claims 17 in the Top 500 and 48 in the Second 500.
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